"SWOT" analysis of Indian Dairy Industry.

STRENGTHS

Burgeoning population boost the demand for milk and milk products by default.
Milk and milk products are part of Indian culture and it is unlike any other economy .
Socio cultural deviation towards Vegetarianism way of life offers milk product as best available food.
Opening up of dairy product's imports will give way to healthy competition and need for look alike products should increase .

WEAKNESS

Low yield of animals eat away major value as the milk collection becomes too lengthy an exercise due to fragmentation.
Middleman culture at milk procurement can anytime attack back and disturb any existing procurement system by impairing the quality .
Lack of refrigerated chains make market development an enormous cost oriented job.
A right trade off between taste and healthy aspect of Indian dairy products has not yet been established so the products which we like the most are the one which our doctor dislikes the most.

OPPORTUNITIES

Till date hardly anything is done for the product line development in dairy industry.
Departmental store culture may require the need for dairy shelves development .
Unsecured corporate environment and system entropy leads to stress thereby making consumers more health conscious thus need for special purpose dietary food and low cal foods is becoming inevitable.
Indigenous technology in packaging machines and materials has made the differentiation done through packaging an easy and cost effective task.
Hoarding of essential products including dairy products for a week or so due to DINK (Double Income No Kids) culture promises a good future for long life dairy products

THREATS

Foreign players may follow their products by setting up manufacturing units in India.
If taken the raw milk route then fixed cost exclusion for around a decade is a must in Order to get the bottom-line black .
The window space in the market is becoming expensive day by day due to retailing boom .
Dairy being a part of fragmented industry requires a huge investment to break this barrier of being fragmented either in processing technology or in the specialized logistics and warehousing.